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J I Y O

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JIYO is a contemporary brand based in Seoul and Manhattan, focusing on bringing “affordable luxury” to its cosumers. Target customers are in their 30-40’s who are known for their increased usage of the internet, mobile devices, and social media. They trust the opinions and words of social media moreso than the conservative marketing and advertising. Quality of the products is more important than the brand name itself, and priority is placed on purchasing upscale goods at a reasonable price. JIYO prides itself in providing high-end quality products at reasonable prices. Thus meeting the standard for consumers who want affordable luxury.




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